This app was brought to you by The Consortium (East) Ltd the-consortium.uk.com. We design and deliver business support and skills programmes for local government. Since 2017, we have supported over 2000 businesses across the East of England.
Each Consortium Associate possesses first-hand experience in launching, managing and scaling enterprises. This ensures alignment with the objectives of both the local authorities that commission our services as well as the businesses that benefit from them. Our approach is strategic, delivering practical solutions.
Picture us as your indispensable allies in economic development and business growth, dedicated to guiding and bolstering your project endeavours and ensuring its success.
Our Co-Directors:
Sarah Brockwell & Graham Broughton
Sarah Brockwell
Expertise
With over 25 years of experience in marketing and PR, Sarah owns a multi-award winning PR and marketing agency. She has so far supported over 1,000 entrepreneurs to develop and grow their businesses. Sarah is a member of the American Marketing Association and Marketing Leadership Council and was media trained by the BBC and the Press Association. Sarah founded sarahBee marketing ltd. in 2010 on a budget of just £250.
Experience
- Strategic and tactical marcomms
- Public relations (media training, crisis management, public speaking, corporate social responsibility and PR stunts)
- Market-led business strategies (market research and training)
- Publicity management (press releases, case studies, advertising)
- Design support (branding, copywriting, blogs/vlogs, E-shots, surveys and printed materials)
- Introductions to business intermediaries and national media/journalists)
- Sales promotions (lead generation activity, product launches and consumer research)
- Digital marketing (including social media, SEO and website development)
Sarah’s top tip about marketing “Marketing does not have to be expensive or complicated, sometimes the simplest ideas are the most effective”.
Graham Broughton
Expertise
Over 30 years of experience in working with diverse businesses in all aspects of marketing from product concept to launch and recommending / introducing distribution partners. Experience in preparing companies for investment. Experience in the problems faced by small businesses and start-up companies.
Experience
- Strategic marketing from fast moving consumer goods to technological and scientific products
- New product concepts and briefing design consultants
- Access to finance
- International trade and export driven companies wanting to diversify their products/distribution
- IP issues (process and registration)
Graham’s top tip about business strategy “If you are an Owner-Manager, make sure you are working ON the business, not just IN the business”.